Chelsea’s new kit deal was due to start in the 2020-21 season (Photo: PA) Chelsea wore their new-look shirt for the 2020-21 season when they took … Clubs make millions from the companies that pay to put their logo on a club's kit. Chelsea have signed a shirt sponsorship deal with mobile phone network Three ahead of the start of the 2020-21 season. Three will replace current shirt sponsors Yokohama from the start of next season after Chelsea ended their five-year partnership with the Japanese tyre company. However, all … English Premier League side Chelsea has earned a total of $71 million from their sponsorship deal last season and is inducted in the fifth place in our list of top 10 richest sponsorship deals of soccer. Chelsea, Manchester City and Tottenham have sponsorship deals of about 45 million euro with Yokohama, Etihad Airways and AIA, respectively. Three has announced a deal with Chelsea Football Club to take over as the official shirt sponsor from the start of the 2020/21 football season. Chelsea said it was an "incredibly exciting and important deal" for it. Surprisingly, Liverpool only appears in the 6th place in the ranking: Standard Chartered deal is worthed 36 million … The Blues have signed a deal that will see Three replace Yokohama Tyres - … The statistic shows the revenue Chelsea FC generated from its jersey sponsorship deal from the 2009/10 season to the 2019/20 season. The Blues have agreed an initial three-year deal for Three to be the club's main shirt sponsor, and the new strips have now been confirmed. Chelsea took this approach to by signing up with Yokohama Tyres but now look to have secured another significant commercial deal that will help keep them near the very top of the Premier League for the value of their shirt sponsorship. 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